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Date
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JAN 2, 2019
How Will US Agency and Brand Media Buyer Spending on Programmatic Advertising Change in 2019? (% of respondents)
Source: Digiday
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JAN 29, 2019
On Which Platforms Will US Digital Media Professionals Increase Ad Spending in 2019? (% of respondents, Dec 2018)
Source: Integral Ad Science
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DEC 3, 2018
US Total and Digital Media Ad Spending Growth, by Format/Media, 2018 & 2019 (billions and % change)
Source: Magna Global
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DEC 12, 2018
Average Ad Spending of US Local Advertisers for Select Media, June 2018
Source: MediaPost Communications; Borrell Associates
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DEC 17, 2018
US Total Media Ad Spending, by Media, 2017 (millions)
Source: Advertising Age; Kantar; Neustar
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DEC 3, 2018
Top 10 Countries, Ranked by Total Media Ad Spending, 2018 & 2021 (billions)
Source: Zenith
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JAN 14, 2019
Change in Digital* vs. Traditional** Media Ad Spending Over the Next Year According to US SMBs***, Dec 2018 (% of respondents)
Source: Thrive Analytics
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DEC 3, 2018
Top 10 Countries, Ranked by Increase in Total Media Ad Spending, 2018-2021 (billions)
Source: Zenith
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JAN 24, 2019
Top 10 US Industries, Ranked by Total Media Ad Spending, 2017 & 2018 (billions and % change)
Source: MediaPost Communications; Kantar
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JAN 24, 2019
Top 10 US Advertisers, Ranked by Total Media Ad Spending, 2017 & 2018 (billions and % change)
Source: MediaPost Communications; Kantar
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JAN 10, 2019
US Total Media Ad Spending, by Media, 2018-2024
Source: Cowen and Company
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JAN 17, 2019
US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)
Source: Winterberry Group
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DEC 3, 2018
Total Media Ad Spending Growth Worldwide, by Country/Region, 2017-2019 (% change)
Source: Magna Global
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DEC 3, 2018
Total Media Ad Spending Growth Worldwide, by Region, 2011-2023 (% change)
Source: GroupM
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DEC 3, 2018
Total Media Ad Spending Worldwide, by Region, 2011-2023 (billions)
Source: GroupM
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DEC 3, 2018
Media Contributing the Most/Least to Total Media Ad Spending Growth Worldwide, by Amount Contributed, 2018-2021 (billions)
Source: Zenith
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DEC 3, 2018
Total Media Ad Spending Share Worldwide, by Media, 2018 & 2021 (% of total)
Source: Zenith
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JAN 11, 2019
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Source: Dentsu Aegis Network
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JAN 10, 2019
Total Media Ad Spending Worldwide, by Media, 2018-2024
Source: Cowen and Company
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JAN 30, 2019
Out-of-Home (OOH) vs. Traditional Media Ad Spending Growth Worldwide, Jan 2019 (average annual growth)
Source: Magna Global; Rapport
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JAN 30, 2019
Out-of-Home (OOH), Print and TV Ad Spending Share Worldwide, 2010 & 2018 (% of total media spending)
Source: Magna Global; Rapport
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JAN 10, 2019
Total Media Ad Spending Growth in Germany, by Media, 2018-2020 (% change)
Source: Dentsu Aegis Network
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JAN 10, 2019
Total Media Ad Spending Share in Germany, by Media, 2016-2020 (% of total)
Source: Dentsu Aegis Network
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NOV 29, 2018
UK Ad Spending Share, by Media, 2015-2019 (% of total)
Source: GroupM
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NOV 29, 2018
UK Ad Spending Growth, by Media, 2015-2019 (% change)
Source: GroupM
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