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JAN 10, 2019
What Is the Effect of Privacy Concerns on the Client's Expected Spend on Each Platform According to US Senior Ad Buyers? (% of respondents, Dec 2018)
Source: Cowen and Company
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JAN 10, 2019
Do the Largest Clients of US Senior Ad Buyers Purchase Advertising on Snapchat? (% of respondents, Dec 2018)
Source: Cowen and Company
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JAN 10, 2019
Allocation of TV/Video Ad Spending by Their Client According to US Senior Ad Buyers, by Channel, 2018-2020 (% of total)
Source: Cowen and Company
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FEB 11, 2019
What Is the Leading Motivator Behind How US Senior-Level Decision-Makers Approach Technology Purchasing Decisions? (% of respondents, Q1 2018)
Source: Globant
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JAN 15, 2019
What Do Senior Executives Worldwide Think Is Essential to Implementing a Digital Strategy? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
What Are Senior Executives Worldwide Prioritizing When Making Their Digital Strategies? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
How Do Senior Executives Worldwide Expect Their Investment in Digital Technologies to Change in the Coming Year? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
Which Select Technologies/Practices Do Senior Executives Think Have Played or Expect Will Play a Significant Role in Digital Strategies Currently vs. Three Years From Now? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
Which Technologies/Practices Do Senior Executives Worldwide Expect to Play a Significant Role in Their Digital Strategy in Three Years? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
Which Areas Will Be the Most Critical for Digital Decision-Making in the Coming Year According to Senior Executives Worldwide? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
How Well-Aligned Are Select Pairs of Processes According to Senior Executives Worldwide? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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JAN 15, 2019
What Do Senior Executives Worldwide Think About Digital Transformation? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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NOV 28, 2018
What Are the Most Important Skills for Senior Marketing Professionals Worldwide Currently vs. in 2020? (% of respondents, Aug 2018)
Source: The Digital Marketing Institute (DMI)
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NOV 28, 2018
Top 5 Challenges for Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Source: The Digital Marketing Institute (DMI)
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NOV 28, 2018
Which Select Technologies Do Senior Marketing Professionals Worldwide Believe Will Be the Most Important for Their Company's Digital Marketing Strategy by 2020? (% of respondents, Aug 2018)
Source: The Digital Marketing Institute (DMI)
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JAN 15, 2019
What Do Senior Executives Worldwide Think About Their Digital Strategy? (% of respondents, Oct 2018)
Source: The Economist Intelligence Unit (EIU); DXC Technology
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FEB 4, 2019
What Do Senior Level Marketers Worldwide Think Are the Most Important Skills to Invest in Over the Next Five Years? (% of respondents, March 2018)
Source: ClickZ; Avado
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FEB 4, 2019
Do Senior Level Marketers Worldwide Have a Formalized Digital Transformation Plan for Their Business? (% of respondents, March 2018)
Source: ClickZ; Avado
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FEB 4, 2019
How Confident Are Senior Level Marketers Worldwide in Their Company's Use of Technology to Understand the Customer Lifecycle? (% of respondents, March 2018)
Source: ClickZ; Avado
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JAN 28, 2019
Attitudes Toward Creating Advertising for Females and Males According to Female vs. Male Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents in each group)
Source: Kantar
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JAN 28, 2019
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)
Source: Kantar
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JAN 14, 2019
What Do Senior Marketers in Europe See as Barriers to Creativity? (% of respondents, Nov 2018)
Source: Digiday; Bannerflow
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NOV 13, 2018
What Areas of Their Organization Do US Senior Insurance Executives Believe Have the Greatest Opportunity for Digital Transformation? (% of respondents, Oct 2018)
Source: Unqork
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NOV 13, 2018
What Are the Greatest Challenges for US Senior Insurance Executives When It Comes to Technology? (% of respondents, Oct 2018)
Source: Unqork
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NOV 8, 2018
What Do US Senior Ad Executives Think Is the Biggest Problem in Digital Advertising? (% of respondents, Q3 2018)
Source: AdLedger; TV(R)EV
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