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    Article
     | 
    JUN 22, 2018
    In an Advertiser Perceptions poll of US marketers, an equal number of respondents defined in-housing in each of three ways.
    Article
     | 
    JUN 11, 2018
    Sailthru’s recent survey of US internet users adds more evidence to a growing body of research that shows people are not pleased with the current state of data-trading that empowers digital advertising.
    Article
     | 
    JUN 8, 2018
    Purch CRO Mike Kisseberth spoke about how publishers can make money by selling ad tech to other media companies.
    Article
     | 
    JUN 5, 2018
    Since 2016, ad buyers have reduced the number of demand-side platforms (DSPs) they use per month from seven to four, according to Pathmatics.
    Audio
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    JUN 4, 2018
    In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?
    Audio
     | 
    MAY 30, 2018
    In the wake of the Cambridge Analytica controversy and Mark Zuckerberg’s testimony on Capitol Hill, eMarketer sat down with Carolyn Everson, vice president of global marketing at Facebook, to discuss the company’s relationship with advertisers and how it is working to balance targeted advertising and privacy.
    Article
     | 
    MAY 30, 2018
    While advertisers would like more control over their data management and ad buying contracts, they seem pretty content with leaving ad ops and building technology to their vendors, according to a new study.
    Article
     | 
    MAY 17, 2018
    With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
    Audio
     | 
    MAY 10, 2018
    Its latest financial results may have missed the mark, but Snapchat continues to unveil surprising innovations. In the newest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson unpacks the recent developments, including shifts in video ad strategy and Spectacles V2.
    Article
     | 
    MAY 9, 2018
    Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.
    Audio
     | 
    MAY 1, 2018
    The amount of money committed to digital video ads during the US TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.
    Audio
     | 
    APR 30, 2018
    As digital makes its mark on the advertising world, it's all too easy to forget that, collectively, traditional media still rules the roost. But for how long? We discuss this, and more, in the latest episode of eMarketer's "Behind the Numbers" podcast.
    Audio
     | 
    APR 16, 2018
    In the latest episode of "Behind the Numbers," eMarketer's Rahul Chadha and Yory Wurmser talk about the most interesting trends in the world of mobile advertising and device usage.
    Article
     | 
    APR 12, 2018
    According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.
    Audio
     | 
    APR 2, 2018
    A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our "Behind the Numbers" podcast.
    Article
     | 
    MAR 19, 2018
    Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
    Article
     | 
    MAR 13, 2018
    Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
    Article
     | 
    MAR 6, 2018
    Acceptance of the measure, which helps ad buyers check whether a vendor’s claim to a piece of inventory is legitimate, got off to a slow start but has really taken off over the past five months.
    Audio
     | 
    MAR 6, 2018
    In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna discusses the winners and losers from the Academy Awards telecast, including TV ratings, ad rates and streaming video.
    Article
     | 
    MAR 1, 2018
    As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.
    Audio
     | 
    FEB 28, 2018
    In the latest episode of "Behind the Numbers," eMarketer reporter Ross Benes sits down with Jarrod Dicker, former product exec at The Washington Post and The Huffington Post. Dicker argues that the prominence of display ads is waning and publishers should look to technology to build new revenue streams.
    Interview
     | 
    FEB 16, 2018
    It’s not all about advertising
    Elyse Burack
    Marketing Director
    Boxed
    Interview
     | 
    FEB 7, 2018
    Diverting resources from ad sales to data is a hard sell
    Jeremy Hlavacek
    Head of Global Automated Monetization, Watson Advertising
    IBM
    Article
     | 
    JAN 25, 2018
    Using location data has helped many retailers target their marketing and advertising more precisely to better reach consumers. But new data finds that because of concerns over privacy and creepiness, some haven’t fully taken advantage of the technology.
    Audio
     | 
    JAN 9, 2018
    With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies.