We estimate that 22.0% of UK internet users will use ad blocking tools this year, compared with 28.7% in France, 32.0% in Germany and 25.2% in the US. Growth in user numbers will slow to single digits for the first time.
Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
Many publishers and advertisers in Germany hesitated to board the programmatic bandwagon when automated trading of digital ads first became available. But in 2018, most believe that the advantages outweigh the disadvantages. Spending is rising sharply as a result.
It's been one year since Germany-based retailer Lidl debuted in the US, but the deep discounter hasn't quite taken the grocery industry by storm. Still, a study by Oliver Wyman found the company is popular with younger consumers. Those under 45 shop there more often and spend more per visit than older consumers.