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    Article
     | 
    JUN 2, 2019
    The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.
    Audio
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    MAY 31, 2019
    eMarketer principal analyst Jillian Ryan decodes the complicated and evolving relationship between brand marketers and their agency partners. She previews her upcoming report on this topic and covers areas including in-housing, audits and why agencies continue to be relevant.
    Article
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    MAY 31, 2019
    Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
    Video
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    MAY 31, 2019
    eMarketer senior forecasting analyst Cindy Liu shares our US ecommerce estimates and explains why these numbers lag behind other markets worldwide. Watch Now.
    Audio
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    MAY 31, 2019
    eMarketer principal analyst Andrew Lipsman joins us to discuss the latest in clothing subscriptions. Why are retailers like Urban Outfitters getting into this business? What consumer trends are fueling these companies’ decisions? And what the heck is a “rundle”?
    Audio
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    MAY 30, 2019
    eMarketer principal analyst Nicole Perrin analyzes a new study on ad fraud that contradicts other data on this topic and suggests the problem may be bigger than previously estimated.
    Report
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    MAY 30, 2019
    As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.
    Report
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    MAY 30, 2019
    On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.
    Report
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    MAY 30, 2019
    Even as digital makes steady gains in Japan, traditional media continues to play an important role in the lives of adults, as reflected by media time spent. This is due, in part, to an aging population—and it’s one of the reasons why time spent with digital video lags TV.
    Report
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    MAY 30, 2019
    Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.
    Report
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    MAY 30, 2019
    Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.
    Report
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    MAY 30, 2019
    UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.
    Report
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    MAY 30, 2019
    In 2019, adults ages 18 and older in Germany will spend nearly 10 hours per day, on average, with digital and traditional media. Digital will account for the largest slice of the total, or 3:53. TV will account for 3:33.
    Article
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    MAY 30, 2019
    Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.
    Article
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    MAY 29, 2019
    With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.
    Article
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    MAY 29, 2019
    Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.
    Audio
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    MAY 28, 2019
    eMarketer director of sales Christine Anene and organization development director Mayte Espinal join the podcast to discuss the importance of diversity and inclusion in the workplace. Are D&I initiatives a question of good corporate citizenship, or are they also good for business? What are current trends and best practices in making offices more like the outside world? How do employees respond when companies focus on workplace health?
    Video
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    MAY 28, 2019
    eMarketer's senior forecasting analyst Cindy Liu shares our retail spending numbers for the beginning of the year and the underlying factors behind the sluggish start. Watch now.
    Article
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    MAY 27, 2019
    Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.
    Audio
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    MAY 23, 2019
    eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?
    Article
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    MAY 23, 2019
    It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.
    Article
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    MAY 22, 2019
    Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?
    Article
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    MAY 22, 2019
    We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
    Audio
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    MAY 22, 2019
    In today’s episode, we talk “Game of Thrones” with eMarketer account manager Alex Reidy and director of SMB sales Matt Florio, who are both fans of the show. We’re also joined by vice president of multimedia Paul Verna, who hasn’t watched a single episode. We discuss viewership numbers, the impact of "Game of Thrones" on workplace productivity, the likelihood of a mass viewer exodus from HBO and how brands have tapped into the show’s appeal.
    Audio
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    MAY 21, 2019
    eMarketer principal analyst and mobile authority Yory Wurmser discusses the implications of the US government’s restrictions on Huawei. What is the administration’s concern? How much will these measures affect Huawei’s business? And what might this mean for US companies?