This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.