This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.

This report features eMarketer’s December 2018 update to our B2B US digital ad spending forecast. It also explores the trends that are driving (and preventing) increased spend in 2019 and beyond.